Cart Abandonment Recovery

• Description:

  
  Automates the process of re-engaging customers who add items to their cart but do not complete the purchase. The system detects abandoned carts, personalizes recovery messages, and delivers them through email, SMS, or push notifications to bring customers back and increase conversions.

• Flow:

  
  Customer adds items to cart → Cart remains inactive for defined period → Trigger abandoned cart workflow → Generate personalized message (product details, discount, urgency) → Send via email/SMS/push → Track engagement and recovered orders → Update CRM/analytics.

• Use Case:

  
  E-commerce businesses aiming to reduce lost sales by recovering customers who drop off before checkout.

• Value:

  
  Increases revenue without extra ad spend, improves customer retention, and provides insights into purchase behavior while reducing overall cart abandonment rates.