Ad Spend Performance Alerts

• Description:

  
  Automates monitoring of advertising campaigns across platforms (Google Ads, Meta Ads, LinkedIn Ads) and sends alerts when key performance metrics cross defined thresholds. This prevents overspending, detects underperforming campaigns early, and ensures marketing budgets are optimized in real time.

• Flow:

  
  Fetch ad performance data via API → Track KPIs (CPC, CTR, ROI, spend) → Compare against predefined rules/benchmarks → If threshold is breached, trigger alert (Slack, email, SMS, dashboard update) → Log event in CRM/BI tool for review.

• Use Case:

  
  Marketing teams, agencies, and growth managers running multi-channel ad campaigns who need proactive budget control and performance visibility.

• Value:

  
  Prevents wasted ad spend, enables faster campaign adjustments, improves ROI, and reduces manual monitoring effort with real-time alerts..